How to Get the Most Eyes on Your Listing

Smart Marketing Tips for Today’s Sellers

In today’s fast-moving real estate world, a “For Sale” sign in the yard just isn’t enough. Buyers are online, browsing listings, scrolling social media, and judging homes within seconds of seeing the first photo. So, how do you make your listing stand out and get the attention it deserves?

Here are proven strategies to get your home in front of more buyers—and help it sell faster and for top dollar.

1. Invest in Professional Photography

First impressions matter, and for most buyers, that first impression happens online. Blurry or dimly lit photos won’t cut it.

• Hire a professional real estate photographer who knows how to capture lighting, angles, and the best features of your home.

• Use wide-angle shots to show space and flow.

• Don’t forget twilight or sunset photos—these can create a warm, inviting look that grabs attention.

High-quality visuals not only make your home look better, but they can also help justify your asking price and generate more showings.

2. Create a Strong Online Presence

Your listing should be everywhere your potential buyers are. This means more than just placing it on the MLS.

• Ensure your agent lists it on major real estate platforms like Zillow, Realtor.com, and Redfin.

• Share the listing across social media platforms, including Instagram, Facebook, and even TikTok if your home has features worth showing off in video format.

• Use video walkthroughs or 3D tours to allow buyers to explore the home virtually—especially important for out-of-town buyers.

3. Stage It to Shine

A staged home photographs better, shows better, and allows buyers to envision themselves living there.

• Declutter and depersonalize.

• Highlight focal points like fireplaces, kitchen islands, and large windows.

• Consider bringing in a professional stager for guidance or a full-stage setup if your home is vacant.

4. Use Targeted Digital Marketing

A great agent will know how to put digital tools to work for your listing.

• Run social media ads that target specific buyer demographics, zip codes, and interests.

• Consider Google ads, email marketing, and retargeting campaigns to bring your home back in front of those who viewed it online.

5. Tell a Story with Your Listing Description

Your property description should do more than list features—it should sell a lifestyle.

• Highlight what makes the home unique.

• Mention nearby amenities like parks, schools, or shopping.

• Use words that evoke emotion and help buyers picture themselves living there.

6. Make Your Open House Count

Once the online traffic starts rolling in, you want the in-person experience to match.

• Keep the home spotless and smelling fresh.

• Create a welcoming vibe with soft music and printed listing sheets or QR codes.

• Promote the open house online in the days leading up to it.

Partner with the Right Team

At Embry Group Real Estate, we go beyond traditional marketing to get our listings in front of the right buyers. From eye-catching photography to targeted digital strategies, we tailor every plan to showcase your home in its best light.

Thinking of listing soon? Let’s talk about how to make your home the one buyers can’t ignore.